Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the ...
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5 powerful tips for successful account management
You’re probably familiar with the Pareto principle: the idea that 80 percent of your sales comes from just 20 percent of current customers. Identifying that 20 percent — and devising a plan to keep ...
Only 8% of sales leaders believe their account management programs are extremely successful, according to Gartner. About 53% say their plans are "moderately effective," while for another 8%, their ...
Strategic management planning tools, or simply s_trategic management tools_, include such instruments as a SWOT analysis and a PESTEL analysis. Businesses use strategic management planning tools to ...
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