As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

I recently had the privilege of contributing to a panel discussion focused on exploring emerging marketing trends in the echoverse. The preparation for the panel was a good opportunity for me to ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...