Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before consumers visit websites or see advertisements.

GIS technology greatly enhances trade area analysis by enabling extraction, aggregation, and visualization of demographic and spatial data. Analysts can combine spatial layers with customer data to ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the ever-evolving landscape of business, the ability to predict ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...