A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise ...

Reviewing the data captured from bioreactor processes can be overwhelming. What do you look at first? How do you determine what data is the most impactful to your research? What really matters? “It’s ...

Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK ...

In the realm of data science, the ability to effectively analyze datasets is a crucial skill. Whether you’re a seasoned professional or just starting your journey, understanding the intricacies of ...