For those of you who use the Google AdWords conversion data to make decisions on your AdWords campaigns, well - there are important changes happening mid-October. Google announced it on Google+ saying ...

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards. Google just announced three new conversion ...

Attention, marketers: You may see a significant drop in “conversions” starting in mid-October. Don’t panic. It’s not you, it’s Google. AdWords is changing the definition of “conversions” for their ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Google announced that starting after August 16, 2016, all new AdWords accounts will include cross-device conversions in the Conversions column by default. Previously, this was a setting your can turn ...

Each Microsoft Excel worksheet is broken up into cells. Each cell is part of a column. Excel's myriad formatting tools let you add colors, formulas and borders almost anywhere in a worksheet. You can ...