Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers ...

As previously revealed in this space, the Age of the Seller is succumbing to what I’ve named The Age of the Customer®. In this new Age, control of the relationship between Seller and Customer has ...

Start small. Take an existing customer message and make it interactive — let customers ask a question or take action directly within the thread. 2. AI agents will evolve from simple cost savers to ...

Customers have more power than ever, requiring marketing to change how it works so it can better meet customer demands. These days, customers—not marketing or sales—control the message. Read on for ...