Today, 80% of marketers say audience data is critical to their digital advertising efforts. Additionally, the same research noted that another 53% have increased their annual spend on data-driven ads.
In the modern enterprise, data isn’t just a byproduct of systems—it’s the lifeblood of decisions, automation and innovation. Yet, as organizations accelerate their data ambitions, one truth becomes ...
From verifying the quality of incoming data to improving the quality of existing data, open-source data quality solutions can benefit your organization. Image: your123/Adobe Stock Given the importance ...
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