Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

Paul Deraval, Cofounder & CEO of NinjaCat, is a software veteran with 20+ years driving innovation in martech, AI and agency growth. There’s no doubt that data is a driving force for every business in ...

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...