Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...

Design thinking has emerged as a new area in cybersecurity. Chief information security officers (CISOs), in particular, need to know how to apply design thinking to deliver more user-focused security ...

The Institute of Management Accountants released a pair of reports on how accountants can use design thinking and creative problem-solving to find innovative ways to address issues in their ...

What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you peruse the many online resources available, the picture is incomplete. We know ...

Do you know what design thinking is? Your answer to that question will depend largely on where you sit. Design thinking is often centrally associated with the fabled design and consulting firm IDEO, ...