Direct mail is an expensive source for most magazine publishers, at least in the short term. And given the relatively weak advertising climate, many publishers are unwilling to invest in this source ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

With more than 99% of American homes now turning to direct mail coupons as part of their everyday shopping pattern, many service businesses have also turned to direct mail as a viable source for ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

Opinions expressed by Entrepreneur contributors are their own. If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a ...