In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

It honestly doesn’t matter how engaging or groundbreaking your content is if no one in your audience sees it. If the people you’re trying to influence don’t read, see, or hear your content and take ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Gone are the days when if you were lucky enough to sell your documentary to a single distributor, they would take care of the rest. Though a select group of established documentary filmmakers still ...

The aftershocks of the financial crisis have left us with fewer distributors, increased investment scrutiny by analysts, and the most severe competition for assets in the history of the industry. Now ...