Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
Search Engine Land

Google Performance Max gets new AI-powered video creation, asset testing

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key ...
Searchenginejournal.com

Google Expands Performance Max Controls and Reporting

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...
Search Engine Roundtable

Google Search Console Performance Report Custom Annotations Rolling Out

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now Google is rolling out custom ...

Google Ads Performance Max A/B Testing Assets

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...