I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...