Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Forbes contributors publish independent expert analyses and insights. Covering careers and strategic leadership for executives and managers. You can’t be both. You can’t be an effective leader and an ...

Scientific thinking is not limited to laboratories or researchers in white coats peering into microscopes. It is a way of reasoning that empowers everyday citizens to make informed, data-driven ...

Making decisions is a key function of leadership. Leaders must make complex decisions that affect the lives of their teams, businesses, and communities. Expertise in the fine art of making decisions ...

There's a reason Adrienne Adhami is able to run marathons, write books, host podcasts and be a keynote speaker to industry-leading companies like Microsoft and Spotify: she's able to make good ...

Long before someone acts, the brain is already hard at work gathering evidence, weighing options, and gradually committing to a choice. But even when faced with the same evidence, people can arrive at ...

Many of us worry, We fear bad things that might happen, but we don't take control of one factor that could actually reduce bad events: our decisions. In this post, I'll teach you several models that ...

A distraught and misguided client reached out to me recently, attempting to understand why her high-pressure decision was, in hindsight, a glaringly wrong one. I asked her why she made the choice she ...