An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with sensors makes it so sets can respond to each other, know when they’re moving, ...

The world’s most valuable toy company, Lego, no longer deals in just multicolored plastic bricks. Lego has created a multimedia empire that runs on fans not only using Lego to build things, but as the ...