The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...
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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
The new Lego Galaxy themed land featuring an indoor roller coaster ride through the dark and a pair of outer space-themed ...
LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
The National Association of Women in Construction is hosting a free Block Kids Contest Jan. 17 at Missouri State University.
JoAnne Klimovich Harrop Friday, Dec. 27, 2024 10:01 a.m. | Friday, Dec. 27, 2024 10:01 a.m. Owen Napierkowski, 7, makes building a Lego set look simple — even a 3,955-piece “Home Alone” house. He has ...
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