The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Creating a strong logo is one of the most important investments a company can make. Not only does it foster a strong first impression of your company, but it can separate your company from the ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

A wealth of AI tools are emerging to assist in creating brand identities, video content, and more. Among these innovative tools, Looka AI stands out as a powerful solution for logo creation and ...

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I ...