In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

If you’re not using grocery store rewards programs, you’re probably leaving money on the table. Most major chains now offer some kind of loyalty program that gives you discounts, cashback, or ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Access Development and GlidePathCX announce a strategic partnership that brings wholesale travel discounts on hotels, rental cars, and major theme park attractions to airport loyalty program members ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have evolved into “backdoor laboratories for pricing.” Using vast datasets, companies ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted promotions. A customer deemed “high-value” may receive fewer incentives, ...