In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Native ads are ads that don’t look like ads. They’re typically found at the bottom of a news ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years of declining click-through rates, while desperate ...

Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly ...

International game-tech company Yodo1 has now unlocked native ads as a feature on its world-leading game monetisation platform, Managed Ads Services (MAS). The upgrade, which took effect on March 14, ...

Sign up for The Media Today, CJR’s daily newsletter. Back in antiquity (five years ago), when I ran a popular Web 1.0 content site called Beliefnet, we used to ...