This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...