Gü's dessert packaging has undergone a redesign, spearheaded by strategy and branding agency Derek&Eric, to improve consumer ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

“One: Is it visible? Does it stand out from the competition and have stopping power? “Two: Is it visceral? Does it create a positive emotional reaction with ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

From August 2026, the European Union will begin enforcing a single set of packaging rules across all member states as the ...

Exploring traditional masculine and feminine packaging in perfume design. Highlighting brands that embrace distinct form ...