Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. In today’s competitive landscape, personal branding is more ...

I used to believe I taught the one genre that artificial intelligence couldn’t touch. For 15 years, I’ve guided college students through the deeply human work of personal narrative, helping them ...

An applicant’s personal statement is one of the most important pieces of your application materials. It is the school and admission’s committee first opportunity to hear from you about why you are ...