Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Learn how to make elastic bracelets with Loom Bands. A simple, creative project that’s great for beginners and a fun way to pass the time. If you've ever wondered what to do with a pile of loom bands, ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...