In recent years, behavioral science has been going through a replication crisis. Research results, some widely cited and some even applied to real-world problems, couldn’t be replicated when other ...

Tom Fox and Nick Gallo talk about decision-making and what influences the process. Humans like to think of themselves as rational beings, but we are really emotional decision-makers who rationalize ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues and profits. You can read the greatest business book ...