Most people don’t plan to fail; they fail to plan. This adage has been around for a long time and still remains true. In my experience as a business consultant and leadership coach, I find that few ...

You have an idea you’re excited about, maybe even early users or interest, and then someone asks a deceptively simple ...

B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...