Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Virtual reality technology has rapidly evolved beyond gaming applications to become a powerful therapeutic tool addressing conditions from chronic pain to PTSD. As hospitals and clinics increasingly ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Imagine the possibilities of applying extended reality technology to higher education. Instead of sitting through a lecture or reading from a textbook about art history, students could be whisked away ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...