In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have evolved into “backdoor laboratories for pricing.” Using vast datasets, companies ...

Add Yahoo as a preferred source to see more of our stories on Google. A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right ...

The opacity of major loyalty, rewards, and points schemes has been on the regulatory radar for more than 20 years, not least ...

Access Development and GlidePathCX announce a strategic partnership that brings wholesale travel discounts on hotels, rental cars, and major theme park attractions to airport loyalty program members ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.