Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. At Cannes Lions 2018, Verdier said: "That's why we are scaling the product and creating a ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

The organisation said that the CAP Copy Advice team were beginning to receive enquiries about “contextually targeted branded content”, also known as native advertising, and its efforts to build ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

There’s been a lot of talk in the digital media arena about native advertising and the opportunities for advertisers to repurpose content for global markets. How is a native ad different from a ...