We’ve all been there - you’ve found the perfect outfit for that special event or social occasion online. But just before you click to checkout, there comes that familiar nagging feeling of doubt as ...

The most crucial factor when buying a bike is to make sure the frame fits. Just like how you might wear a size 10 shoe in Nike and a 10.5 in Adidas, there is no standardisation when it comes to bike ...

Bold Metrics announced its Smart Size Chart, a machine learning-based solution that shows e-commerce shoppers how clothing items will fit based on their answers to measurement questions and body model ...

Discussions around India having its own size chart have been doing the rounds since 2006, but it was only until recently that National Institute of Fashion Technology (NIFT) announced that India will ...