Customer Engagement in Insurance: Challenges and Solutions
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Priorities and preferences of insurance products for the Greater Bay Area (“GBA”) mainland consumers are influenced by recent shifts in digital and wellbeing, accelerated during COVID-19, requiring innovation in services and products to cater to their specific needs. There are unique, complex challenges facing the insurance industry which are critical to their success in the GBA market. Varying customer acquisition, talent management, complex regulations and taxation policies are all factors for
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